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Friday, 13 July 2012

Webinar Software Can Grow Your Business

By Ken Morrison


Webinar software allows for conferencing by means of the internet, either with the use of a computer or telephone. A lot of businesses these days use this online meeting program to reach out to their target audience as part of their marketing strategy. It is also used as a communication system by companies, often via a secured network.

Compared to planning a conference in the traditional sense, using this program saves time and money. It spares the company or speaker from going from one place to the next in order to carry out the same discussion. Especially with the use of visual aids that appear on the participants' computer monitors, the right information can be conveyed.

It's also beneficial for participants. Usually, they have to register early on; they then receive an e-mail confirmation containing some pertinent details, like the password they have to type to take part. Meeting information can be streamed out by the speaker. Regardless of where they are in the world, internet access allows everyone to participate.

They are also allowed to actively partake in the event. The business can make them feel very important as they are given the chance to make clarifications or ask queries. Several tools are available that can benefit both the business and its target consumers, such as interactive questionnaires and surveys.

Someone whose internet connection is slow may skip using the computer and instead listen on the phone. If not, visual aids that the speaker is using may be streamed by the participant, shown on the monitor. However, the presenter may not be seen as well as other people who are also taking part in the discussions.

Webinar software is also used as a video conferencing software tool by companies. Although there are free programs available, paid ones offer the most features. This program is a valuable and inexpensive tool for reaching out to your audience, with a single license able to cover hundreds or thousands of people via the internet.




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