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Sunday, 25 November 2012

Potential Customers Are Searching For You Online

By Kelly Montagna


As a business owner, having a website will be a big help in bringing you new business and keeping you in contact with your customers. People have come to expect to find businesses online. If your website looks unprofessional, or if you don't even have one, it makes you look bad to potential customers.

Building a website can be difficult though, especially since you want it to look professional. You will need to hire a professional web design designer to get the job done right, unless you have been trained in building websites. You may think it is easy to make a Facebook page or set up a blog, but building a business website is entirely different. Some of the features that should be included in a business site are contact forms, testimonial area, rotating banners, professional graphics, quote request forms, location map, and gallery.

You might already have a site online, but it may need to be updated by a profession website design company. Trends change quickly on the internet and it doesn't take long for your website to look outdated. An outdated site makes it look like your business is outdated too.

Your site not only provides information about your services, it performs another important task. It will bring you new customers too. Today, when people need tradies, they search online for someone to call. They will probably go to Google and do a search for what they need. So in addition to having a professionally designed site, you also need someone to get it ranked well in the search engines so your customers find you before they find your competition. A good website design company can take care of building your site and getting it ranked properly too.

As a professional, you stay busy enough servicing your customers. You don't have time to worry with creating a functional website and getting it positioned well in the search engines. If you don't have professional know-how, it could take a lot of effort for you to get the job done. You can always tinker around online by building a Facebook page and Twitter account for your company. Those are useful too because they let you provide customers with timely information such as holiday hours and current specials. Social media is a fantastic way to build rapport and gain trust from your customers.

It may surprise you to know that sometimes tiny changes to a website can bring about big results. Website response has been studied for years and it has been found that changing fonts, layouts, colors, and text can bring favorable results. In fact, many professionals use a technique called split testing where they test an original site against one with a small change made to see which one performs better.

Over time, general rules have been established for designing the optimum website. A professional web design company understands the best layout to use for your site. All you have to do is supply them with your information and logo, and they will handle all the difficult details you probably didn't even know had to be considered.

Once your site is established online and ranking well in Google, you can enjoy the new customers it will send your way. Once on your site they will have access to your address or phone number so they can contact you in the way you have determined. While you are working hard to provide quality services, your website will be working hard to bring you new customers.




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