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Wednesday 19 December 2012

Marketing Your Business To The Social Networks

By Lou Perniciaro


Social networking sites like Twitter and Facebook started as a way for people to connect with family and friends. Today there are still people who use it solely for those purposes, but many are taking advantage of social networking as a marketing tool with unprecedented reach. You will be able to more effectively use these tools to grow your business with the advice presented here.

If your company has a blog, post the link on your social media site whenever you update it. Your followers will see that you posted new content and rush to read it.

Despite the casual tone of social networking sites, remember to present yourself in a professional manner. You can get to know someone personally, but make sure to maintain a professional demeanor. Do not allow yourself to engage in an online argument; however, you may choose to delete comments that are inappropriate or misleading. If you will be interacting with both friends and business contacts, create two separate profiles for this purpose.

YouTube can make a great launchpad for your business's other online presences. Many, many people love YouTube and visit the site regularly. Set up your profile in a manner which presents the viewer with the content they seek. Provide users with solid information about your products and business. Also be sure to include links to your business' Internet site in your profile, as well as in the videos you submit.

Take care to fully comprehend what real conversation is all about. Many business owners don't always take advantage of consumer feedback as an opportunity for conversation and a chance to encourage the growth of the company in a positive manner. Don't just simply respond, have a conversation with your customers. Make it your mission to learn everything you can about their needs, and use this information to make your next move more effective, or improve your company as a whole.

You may notice that commercial pages on social media sites often feature ads with visually striking and even altered pictures. Using this kind of imagery in your own ads is a great way to make them more notable and draw potential customers' attention. When someone is drawn to one of your ads they tend to check out your business and from there they may be interested with what you have to offer.

For your business go ahead and create Twitter and Facebook accounts. This prevents another business with a similar name or someone with an axe to grind for registering those accounts and causing confusion or ill will. Even if you haven't finished creating your social media marketing plan yet, your accounts will be ready when you have.

Social media can be extremely valuable; all it takes is the right state of mind and the correct knowledge regarding its use. The major social networks boast hundreds of millions of accounts, and advertising your business's products and services on these platforms allows you to sell things to each and every one of those people. You should now know how you can use social media websites to market your product or service effectively. Take a look at some social media sites and begin your new marketing campaign.




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