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Tuesday, 18 September 2012

Why Businesses Use Loyalty Cards

By Ruby Prince


A business can reap invaluable benefits by providing clients with loyalty cards. They are an ingenious way to increase many aspects of a company. It is rare to find an establishment these days that does not offer some sort of reward program to their customers.

The economy this day in age is scary. These are crucial times for both large and small businesses. In order for a business to succeed it must keep its regular customers and continually attract new ones. A reward program is a great way to advertise and increase sales.

Loyalty cards are distributed by just about every major business these days. Many of these establishments owe a lot of their success to them, some places were even saved from closing permanently. The reward programs increase sales by attracting shoppers to continuously return to their stores. This ensures that customers will be spending their money at one specific place rather than going to another. Fast food franchises were among the first to offer them. A customer would be rewarded with a free item once they had completed the requirements through multiple visits to the restaurant.

Another type of reward to give loyal customers is a discount on all services and products that a store has to provide. Department stores are a common establishment that provide these discounts to their shoppers by means of a membership. Shoppers are attracted to making purchases at a store where they can save money.

It does not cost much to provide these rewards items to every customer. The companies who manufacture them offer very affordable deals for producing them. They will essentially pay for themselves in the long run because of the fiscal return they will give.

It is possible to design a card or choose a style from an already designed format. Choosing one that was previously made will be more cost effective because less work has to go into creating them. Less work also means they will be available sooner and can be dispatched to customers. Many businesses like to design their own. Designing their own allows them to add personalization which can be much more attractive to buyers. It will also make a business stand out from all the other competition.

It is a very common practice for establishments to offer loyalty cards to their patrons. It is a proven way to get shoppers to continuously spend their money within a specific store. This will help to keep the company itself thriving and healthy. People are much likely to make their purchases at a location that shows its appreciation for their business.




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