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Friday 12 October 2012

Components of eCommerce Web Design

By Meagan Connelly


In your business, eCommerce solutions are not only necessary, but vital. In ecommerce design there are actually a few different parts for you to consider. Finding a good company is only part of the battle, and with that being said, let's look at the three different parts of developing a webpage for your business.

Design

While it can look very simple, the design process most certainly is not. What should your webpage look like? How should you go about implementing the features you want? You can use other pages online as examples, but you should of course focus on how you are going to meet or exceed their standards. It won't be easy, but it can be done.

Updated technology is very important and should be utilized at all times. Up to date technologies such as Flash and CSS will allow the user to load the page quickly. It should be noted that the only downside to using CSS is that losing the format file will result in a breakdown of the pages themselves. The pages will be accessible, but not aesthetically pleasing. Instead of using this as your excuse to stay away from CSS however, it should be an excuse to take extra precautions.

Development

A professional touch is definitely going to be required in your ecommerce web design plan. In the end, you will need to make sure that your web designer has a heavy knowledge of web design, and can help you compete against others in your industry. In addition to knowing various languages and protocols, implementing eCommerce solutions will also depend on the designers knowledge of hardware. While it is assumed that most individuals are using up to date computers, webpages must be designed to run just as well on older machiens. In addition to older computers, it is critical to ensure that it runs on mobile browsers. Across the mobile platform browsers will differ greatly between devices.

The SEO Standard

The third and final component to take into account is Search Engine Optimization. With SEO you can draw the traffic you need, and with the right keywords, convert. Search engine crawlers are put to use, and they will actually index pages by keyword. In choosing keywords, ensure you're actually using keywords that pertain to your product or service -- failure to do so can result in delisting.

Your eCommerce solutions will be both complex and simple at the same time, believe it or not. There are plenty of things to take into account when trying to build a brand. You are just one of many sites/companies out there looking for customer attention. Take this to heart and make sure you do not slack on the design process. Before you know it, you will have all the business you need.




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