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Wednesday 12 December 2012

Is Your Mobile Website Design Really Mobile Friendly?

By Jane Myers


Before getting shocked give me a second to explain why your mobile website design really does suck. Chances are you do not have a mobile version of your website. If you do I can guarantee you that it has mistakes that is costing you money. Do to the rapid growth of the mobile device industry, it is a must have that you have a mobile version of your internet site.

There are no shortages of websites online that will enable you to make your own mobile website for free. However these internet sites are template based and utilised by a ton of other firms. It's important for you to grasp that as a business owner it is your goal to stand out from the pack not blend in.

If your financial model is to generate leads e.g. Insurance company, real estate broker etc. You will want a mobile design that has the lead generation page come up first. However if you're a retail type firm your mobile site should feature products that you wish to move fast.

Must Have Mobile Website Features

Conventional websites look unpleasant on portable devices. Most of them are tiny and the user has to stretch it and scroll around merely to read an article. If you happen to have a form or a telephone number chances are they won't work properly on a portable device.

Our research has shown that you will get the best results when your mobile website design looks similar to a smartphone app. This is something smartphone users are use to, and navigating seems more natural to the end user. A well programed mobile website will have such features as one touch mobile calling, and at the very least one tap directions. Take a look at some of your competitors mobile websites. I can guarantee you that they are not mobile ready either. This means you have the opportunity to beat them to the punch and increase your business.




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