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Sunday, 23 December 2012

Top Reasons Why You Should Install An Electronic Article Surveillance

By Brandi Little


In order to sustain a retailing business a number of challenges like hiring and training right personnel, maintaining good customer relations, selecting and managing appropriate product mix, controlling cost and preventing shrinkage must be overcome. Different surveys have indicated that most retailers suffer losses caused by external and internal theft. Reports further indicates that a good number of retailers have implemented different security systems with an electronic article surveillance topping the list due to its substantial decrease in losses, business shrinkage and instilling honesty among customers and employees.

By installing this security system, you will have more time to concentrate on customer services, how to expand the business and less time monitoring dressing rooms and customers who appears suspicious. Although the system cannot solve your entire shrinkage problems, but it prevents a considerable amount of loss that can equates to more profits. For this reason, installing the system is worthwhile your investment.

Understanding this retail security system is of importance since some shoplifters are technologically well informed and can bypass it. The system uses tags and labels that are attached to the merchandise in the store. Often the device will produce a sound in case an item is shoplifted from the store without deactivating it from the main system, therefore, reducing the risk of shoplifting and burglary.

The mechanism used to produce the alarm consist of a transmitter and a receiver, whereby the transmitter sends magnetic signals at defined frequencies to the receiver creating a system detection zone. With the introduction of a tagged item in the zone, a disturbance is created and simultaneously detected by the system receiver. Therefore, with this sophisticated device it helps in lowering the logistics and security cost.

The diversity of retailing business, has seen different technologies been used in manufacturing these devices, which may include electromagnetic systems, radio frequency systems, acoustic magnetic systems and others. The mechanism used in all these technologies is the same whereby a tag is put on an item and activated in the main system, which is eventually deactivated during item purchase. If the item is lifted out of the store without deactivation, then a sound will be produced alerting everyone leading to identification of the culprit.

It is critical to train your staff on how to use the device for effective protection. This will not only protect you from losses, but also help you identify the technologically savvy thieves who may bypass the security system. Your workforce should be retrained after a few months in order to make sure the system in place is used effectively, and gate activations addressed systematically.

You can also add other security details such as monitoring cameras, sensors, inventory monitoring systems and security guards to boost the security system already in place. In addition, it is necessary to make sure all hiding places are cleared and entry points well maintained. Staffs should be told to constantly ask customers if they need any help especially those who look nervous or suspicious.

It is critical to employ electronic article surveillance system in order to reduce losses and shrinkage of your business. The benefits of this system override its cost. For more details on retail security systems consult a security firm either online or locally.




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